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  • Unity is a game development ecosystem: a powerful rendering engine fully integrated with a complete set of intuitive tools and rapid workflows to create interactive 3D and 2D content; easy multiplatform publishing; thousands of quality, ready-made assets in the Asset Store and a knowledge-sharing community.

    For independent developers and studios, Unity’s democratizing ecosystem smashes the time and cost barriers to creating uniquely beautiful games. They are using Unity to build a livelihood doing what they love: creating games that hook and delight players on any platform.

  • iMasterArt is an innovative Italian art Academy that delivers advanced Masters to prepare professionals who are ready to be inserted into the pipelines of the entertainment industry, from movies to videogames.

    Through its innovative training method iMasterArt seeks to ensure each student an accelerated growth of the know-how and consequently the artistic and professional success.


  • Developed by Epic Games, the award-winning Unreal Engine is known for its cutting-edge graphics technology, world-class toolset and scalability across PC, console and mobile platforms. Unreal Engine 3 (UE3) is designed to accelerate developers’ productivity for creating high-quality games, applications, training simulations, visualizations, digital films and animated entertainment. Powering hundreds of games and integrated with two dozen leading middleware technologies, UE3 holds more than 20 technology awards, including eight Game Developer Front Line Awards and six Develop Industry Excellence Awards. The Unreal Engine also owns a seat in the Front Line Awards Hall of Fame. Unreal Engine 4 (UE4), winner of multiple Best of E3 2012 awards, offers unprecedented graphical capabilities and workflow improvements that provide unparalleled accessibility for developers building the next generation of games and applications. For more information, visit http://www.unrealengine.com and follow @UnrealEngine.

  • eRubbermaid is an online distributor of Rubbermaid Commercial Products, a pioneer in innovative cleaning, waste and material handling products. While commercial products may be our business on the surface, eRubbermaid.com is fundamentally a tech company providing the link between manufacturing and end-users in a convenient online platform. As part of the vision of the company's founders, eRubbermaid is dedicated to contributing 5% of overall profits to sponsoring various organizations and events in the technical and creative fields.

  • OPTPiX SpriteStudio, a 2D Sprite Animation Data Creation Tool, reduces the time to create sprite animation data and significantly improves production efficiency. With OPTPiX SpriteStudio, designers can create sprite animation data independently. Also, the "universal" data can be used in various game scenes, just as envisioned.

    In addition to the previously supported Windows platform, Mac OS is now supported and an English mode was added.

  • Media partner with Global Game Jam. GDC China is able to offer all organizers and participants a 10% discount on your GDC China passes. Please use the promo code GDCC149DXB when your register for GDC China to obtain the discount. Remember you are only eligible for the discount if you are an organiser or participated in the Global Game Jam.